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Item #:
29515349
Eye Tracking the User Experience: A Practical Guide to Research 1st Edition
85% of respondents would recommend this to a friend
Item #:
29515349
€ 66
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Eye Tracking the User Experience offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
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What Stands Out
Comprehensive Insights
This guide offers in-depth knowledge about eye tracking technology, providing researchers with practical tools to improve user experience and enhance engagement in their studies.
Practical Applications
With real-world examples, this book bridges theory and application, enabling users to directly implement eye tracking methods in their research for better usability testing and design optimization.
Expert Contributions
Authored by industry leaders, the book consolidates diverse perspectives and cutting-edge techniques, ensuring readers gain the most current and effective strategies for conducting eye tracking studies.
Product Details
| Publisher | Rosenfeld Media |
| Publication date | November 15, 2013 |
| Edition | 1st |
| Language | English |
| Print length | 320 pages |
| ISBN-10 | 1933820101 |
| ISBN-13 | 978-1933820101 |
| Item Weight | 1.35 pounds (610 grams) |
| Dimensions | 6 x 1 x 8.9 inches (15.2 x 2.5 x 22.6 cm) |
Who Should Buy?
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UX Researchers
Ideal for UX researchers seeking to integrate eye-tracking data into their user experience studies and analysis.
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Designers
Recommended for designers looking to understand user behavior through eye-tracking insights, enhancing their design decisions.
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Market Analysts
Useful for market analysts who want to leverage eye-tracking technology to gain deeper insights into consumer behavior.
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Casual Readers
Not suited for casual readers looking for general design tips; the content is technical and research-focused.
Product Description
Eye Tracking the User Experience: A Practical Guide to Research 1st Edition
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€ 66
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Features & Benefits
- Practical guide for UX practitioners
- Covers planning, preparing, and conducting eye tracking studies
- Explains how to analyze and interpret eye movement data
- Provides guidance on effectively communicating eye tracking findings
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