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Stavka #:
19931680
Marketing 2016 (MindTap Course List)
Stavka #:
19931680
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Detalji o proizvodu
- Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new Ask a Marketer videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.
| Publisher | Cengage Learning |
| Publication date | January 8, 2015 |
| Edition | 18th |
| Language | English |
| Print length | 720 pages |
| ISBN-10 | 1305769783 |
| ISBN-13 | 978-1305769786 |
| Item Weight | 3.05 pounds (1.38 kg) |
| Dimensions | 10 x 1 x 12 inches (25.4 x 2.5 x 30.5 cm) |
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