Marketing Analytics: Based on First Principles
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Marketing Analytics: Based on First Principles
Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
Marketing Analytics: Based on First Principles
Stavka #: 63216966

Marketing Analytics: Based on First Principles

Stavka #: 63216966

€ 70

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Marketing Analytics will help you to contextualize models and statistical analysis within the foundational principles of marketing.
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What Stands Out

First Principles Approach
Utilizes a foundational methodology for marketing analytics, promoting deep understanding and effective problem-solving. This sets it apart from traditional methods, encouraging innovative and tailored strategies for unique business challenges.
Comprehensive Framework
Offers a holistic view of marketing performance, incorporating various metrics and data sources. This allows businesses to make informed decisions based on a cohesive understanding of their marketing landscape.
Actionable Insights
Transforms complex data into clear, actionable strategies that drive growth. By focusing on practical applications, the product empowers marketers to implement changes that lead to measurable improvement in campaign effectiveness.

Detalji o proizvodu

Discover the power of marketing analytics with our comprehensive book based on first principles. Order now from Ubuy Croatia and unlock your marketing potential.
Publisher Bloomsbury Academic
Publication date May 5, 2022
Language English
Print length 432 pages
ISBN-10 1352013193
ISBN-13 978-1352013191
Item Weight 1.88 pounds (850 grams)
Dimensions 6.69 x 0.88 x 9.61 inches (17 x 2.2 x 24.4 cm)
Country of OriginThis item will be imported from US
Date First AvailableMay 07, 2022
What is in the boxMarketing Analytics: Based on... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Marketing Professionals

    Marketing analysts and professionals looking for foundational knowledge to enhance their analytical skills and strategies.

  • Students Learning Analytics

    Students studying marketing or analytics who seek a solid basis to grasp complex marketing data concepts.

  • Business Strategists

    Strategists aiming to make data-driven decisions supported by comprehensive analytics insights for effective marketing strategies.

Not Suitable For
  • Beginner Marketers

    Individuals with minimal marketing experience may find the concepts too advanced and challenging to grasp initially.

OPIS PROIZVODA

Marketing Analytics: Based on First Principles

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Značajke i prednosti

  • Gain a comprehensive understanding of marketing analytics techniques.
  • Learn to apply a problem-centric framework for effective decision-making.
  • Utilize vivid examples and a running case study for practical learning.
  • Access a companion website with datasets and instructional videos.
  • Adopt a software-agnostic approach using free tools like R and Tableau.
  • Ideal for advanced students and marketing practitioners seeking data-driven strategies.

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